24alife Fitness Now Available to 15,000 Members at The Rochester Athletic Club

December 2nd, 2014, marks the launch of the 24alife Fitness application at The Rochester Athletic Club, in Rochester, Minnesota, USA. The purpose of the application is to add an innovative solution for efficient training management and, to improve operations in the fitness center. The Rochester Athletic Club or "The RAC" covers more than 200,000 square feet and serves more than 15,000 active members.
After several months of pilot testing and development, The Rochester Athletic Club and EMG Rochester, (24alife proprietor), signed an agreement of cooperation to deliver the 24alife Fitness application into service. Janez Uplaznik, EMG Rochester: "We consider the cooperation with Rochester Athletic Club a great success and are happy to provide a solution with immense added value to benefit the users. A healthy way of living is one of those trends, gaining more and more allegiance worldwide. We firmly believe that users will adopt our solution after they get to know all the ways it can help them on their path towards a healthy life."
24alife Fitness is an evolution of the renowned 24alife application. Accessible via a smartphone and web portal, 24alife is a comprehensive solution, guiding the user towards a healthy lifestyle with providing advice in the fields of medicine, nutrition, sports, and psychology. Along with practical tools for progress monitoring and personalized programs, the 24alife application offers users instructions on proper exercise techniques, healthy dieting, health monitoring, and stress management.
The tools offered by 24alife, such as guides for performing exercises, and solutions to simplify the tasks required of fitness trainers, enables the ability to manage effectively and oversee progress. Furthermore, for fitness centers' management, it provides a modern IT infrastructure, lowering the extent and consequently the cost of administration in the organization.
Brent Frueh, general manager at The Rochester Athletic Club: »24alife really provides a complete application for our members as well as our own staff for the new generation of health and fitness. From our members' perspective they can tie technology into their workouts like never before. It's a very unique app that offers all kinds of functionality and ties to a heart rate monitor and provides all kinds of data that will be very useful for them. From the club side, 24alife gives us all kinds of information and allows our trainers to interact with the clients and members as well. It provides a complete new opportunity for the world of fitness.«
24alife Fitness is a result of international collaboration. In its development, renowned international experts from the University of Graz, Austria, EU, the University of Ljubljana, Slovenia, EU, and in cooperation with a team of experts at the Mayo Clinic, USA. In 2013 24alife and a specialized laboratory at the Mayo Clinic worked together in developing a study on psychological and physiological effects of acute occupational stress in new anesthesiology residents at the Mayo Clinic. Collaboration in the research study, published in 2014, evolved into a project of developing 24alife and, later on, 24alife Fitness.
In Development of Solutions for Companies, Hotels and the Elderly
Regular physical exercise has beneficial effects in terms of ensuring health. It also slows down the aging processes and enables greater mobility in the late years. The practices displayed in 24alife solutions, are evolving into different directions to meet the needs of users by ensuring better mobility and subsequently better quality of life of the elderly, strengthening health of employees in the workplace, in organizations, and as a solution for strengthening health and improved wellbeing for hotel guests.
Video statements and testimonials from Rochester Athletic Club personnel are available on our website.